corporate Brand Campaign
Redefining a century-old company through tagline creation and a complimentary marketing strategy and campaign.
Daniel Gale Sotheby's International Realty's new company slogan “Your Way Forward” was the product of 6 months of intensive brand research while we partnered with a top strategic brand consultancy. These three words, “Your Way Forward” represent our leadership in in the region and industry, our forward-thinking approach, as well as our ability to guide our customers and consumers as they navigate the next stage/chapter of their life. This campaign was designed to appeal to all of our target markets – buyers, sellers, and real estate agents, across multiple touch points such as print & digital ads, email, direct mail, video, and social media.
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Daniel Gale Sotheby’s International Realty
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Art Director, Project Manager
I conceptualized the story for each ad, assisted with copywriting, and selected imagery to define and maintain a consistent look for the campaign.
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Campaign Creation, Art Direction, Brand Identity, Print & Digital, Video, Social Media, Direct Mail
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The campaign was widely adopted across the company’s 28 sales offices and 1,000 agents. We carried our new tagline out across both listing and brand advertisements.
Campaign Launch
& Look Book
Designed to excite and inspire our agents to adopt our new campaign, the booklets were presented in custom bags at our 2019 company-wide meeting, with the 4 campaign sample postcards inside.
ROLE:
Conceptualized the idea for a campaign book and bag giveaways, designed the book and coordinated printing of all giveaway materials.
Video
Worked with an external agency to develop the script. I then storyboarded, selected imagery and worked with production company to oversee the final product and timeline.