REGIONAL BRAND CAMPAIGN
The Coastal Division
When the company was planning to expand its reach to Long Island’s south shore to Long Beach, I worked with the leading sales agent who spearheaded the new office to develop this brand direction. I created the logo mark, defined brand and photo styling, devised messaging for advertising as well as layout design for print and digital materials.
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Daniel Gale Sotheby’s International Realty
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Creative Lead, Designer
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Brand Direction, Art Direction, Marketing Plan
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The new branding for The Coastal Division, Long Beach, was a success. Enough business was generated to later open a sales office in the region.