Customizable Brand Campaign

By leveraging technology, we were able to democratize design to real estate agents and offer a completely customizable agent brand campaign.

Partnering with a few key members of our marketing and creative teams, I art directed and crafted this brand campaign, which allowed both our agents and the larger brand to tweak messaging and imagery to target specific consumers. The campaign was the first step in the company’s history of democratizing advertising to our agents through a fully customizable ad campaign. The campaign and its customization was offered across various sizes and applications such as print ads, direct mail, email, and social media.